Last December, Intel revealed that its next-generation "Celestial" GPU architecture was "complete." At the time, Team Blue's Tom "TAP" Petersen revealed: "our IP that's kind of called Xe3, which is the one after Xe2, that's pretty much baked... And so the software teams have a lot of work to do on Xe3. The hardware teams are off on the next thing (aka Xe4/Druid), right." Noted Intel inside info leaker—Raichu—believes that "Celestial" will be: "different from Panther Lake, Celestial dGPU looks like will maybe be based on Xe3P instead of Xe3. I estimate it will (be) based on INTC's process instead of outside." Their Friday evening (February 14) social media declaration suggests that Team Blue is bringing things in-house for the manufacturing of discrete "Celestial" graphics cards; utilizing an Intel Foundry node process, rather than rely on TSMC once more. The latter's foundry produced the Arc "Alchemist" and "Battlemage" dGPU generations.

Intel's rumored "Xe3P" architecture is not a fully known quantity, but reports from last November pointed to the existence of multiple "Xe3" variants; courtesy of information gleaned from an employee's LinkedIn profile. Over the past two weeks, we have witnessed plenty of leaks alluding to future Intel CPU families, but the flow of Arc graphic solutions-related leaks seemingly slowed down around the launch of Intel's budget-friendly "Battlemage" B570 card. Recent-ish insider disclosures have uncovered a possible expansion of the current-gen Arc series, with more SKUs rumored to be on the way. A certain group of industry watchdogs reckon that the unannounced "BGM-G31" GPU will be the basis for higher-end "Battlemage" B-series models, but others believe that options above B580 and B570 are canceled—potentially paving the way for "Xe3P-based" C-series designs later this year, or in 2026.

Microsoft has been using Intel hardware exclusively on its Surface lineup ever since it came out with the first Surface device. The choice was clear - Intel offered much better energy efficiency than anything AMD could offer at the time, besides the strong bond between the two companies. However, it seems that AMD might have done enough with its Ryzen 3000 series to sway big Microsoft into using some of its hardware (Ryzen 3000H or U) on upcoming Surface devices, if reports are to be believed.

Microsoft should be refreshing its Surface Laptop 2 with a 15-inch variant packing AMD hardware. It's uncertain if this will happen, and much less likely to happen for the entirety of Microsoft's Surface product stack (which includes potential refreshes for Surface Pro 6, Surface Book 2, Surface Go or Surface Studio 2). However, that AMD is now being considered alongside Intel in what can be said to be the ultimate Windows experience in Microsoft's usually excellently-designed products is a prestige in and of itself, and means an empowered brand standing for the red camp. Oh and Microsoft might finally be introducing that dual-screen device we've been hearing rumblings about for a while. Project "Centaurus" has already been seeded among Intel insiders, it seems, so it might see the light of day in the upcoming Microsoft Surface event taking place in New York on October 2nd.

Intel has decided to rollback investment - read, funding - for its "Intel inside" marketing campaign, which has been with us since 1991. The "Intel inside" campaign is one where Intel has been offering OEMs and system integrators some amount of compensation and marketing funding for their Intel-based products, and is aimed at helping OEMs and channel partners drive PC sales growth. However, if CRN's report is right, Intel is looking towards cutting funding for this program by 40% to 60%.

OEMs have been including Intel's "Intel inside" funding as part of their annual marketing budgets, and the reduction of this funding from Intel can go one of two ways: manufacturers reduce marketing budget, or keep the same budget, but pass on the increased expenses towards consumers. For companies, the second option is likelier to be true, simply because marketing plays such a prominent role in company's visibility in the usually crowded markets.